Corporate Social Responsibility Practice Test 2026 – Complete Exam Prep

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What does the term greenwashing refer to?

Real environmental improvements made by companies

Misleading claims about environmental benefits

The term greenwashing refers to the practice of making misleading claims about the environmental benefits of a product, service, or company in order to present an image of environmental responsibility. This phenomenon occurs when an organization exaggerates or fabricates the positive impact of its activities on the environment, intending to divert attention away from its actual environmentally harmful practices.

Choosing this definition is correct since greenwashing can mislead consumers into believing that they are making environmentally friendly choices when, in fact, the company's practices may not substantiate those claims. By focusing on creating a favorable perception rather than implementing genuine sustainable practices, companies engaging in greenwashing undermine the credibility of authentic environmental efforts.

While some may argue that there are legitimate marketing strategies involved in promoting environmentally friendly practices, true marketing in this context should center around honesty and transparency rather than misleading statements. Similarly, real environmental improvements symbolize valid efforts to benefit the planet rather than deceptive tactics. Transparency in reporting reflects accountability and accurate disclosures, contrasting sharply with greenwashing practices.

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A legitimate marketing strategy

The practice of transparent reporting

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